Contact: Marie L. McGeehan at Casey Communications, Inc., 314/962-0944, or Dee Wetzel at Schnuck Markets, Inc., 314/994-4608.

November 26, 1997

Schnucks Introduces New FDA-Required Milk Labels Beginning Dec. 1

ST. LOUIS -- Schnuck Markets, Inc. will introduce new labels for milk containers beginning Dec. 1 in its 87 stores in Missouri, Illinois and Indiana.

U.S. Food and Drug Administration (FDA) regulations require new labeling to be in place by Jan. 1, 1998. All milk has the same amount of calcium with varying amounts of fat and number of calories.

The new names are designed to more accurately reflect the varying amounts of fat in each variety and to achieve consistency with food labeling throughout the industry. An 8-ounce glass of skim milk has less than 0.5 grams of fat, while half percent milk contains 1.25 grams of fat, 1 percent milk contains 2.5 grams of fat, 2 percent milk contains 5 grams of fat, and both whole and chocolate milk contain 8 grams of fat.

Three varieties of milk will sport new labels. Skim milk, which features a light blue cap will be labeled "Fat Free Skim Milk." Schnucks 1 percent milk that has been labeled Lite Oneš will be named "Lite One, 1% Light Milk" and continue to have a pink cap. The dark blue-capped 2 percent milk will be labeled "2% Reduced Fat Milk."

Half percent milk will keep its "1/2% Lowfat Milk" label and green cap. Whole milk and chocolate milk also will keep their original label names and cap colors. Schnucks will post signs in all of its dairy departments explaining the new labeling to help customers find their favorite varieties of milk. The signs will indicate the new FDA-approved names along with the previous names and the cap color of each variety. Dairy employees are also being educated on the changes and will be available to answer customer questions about the new labels.

Joan Taylor, Schnucks director of consumer affairs, recommends customers look for the familiar color-coded plastic cap on plastic gallon and half-gallon containers as a guide. "If you are a skim milk drinker, look for the familiar light blue cap. If you drink 1 percent, look for the pink cap. We are keeping the cap colors the same on all varieties so customers can easily recognize their favorite variety," Taylor said.

According to Taylor, new labels will be applied to milk containers at the Schnucks dairy plant starting Dec. 1. Customers will begin to see the new labels on product in stores beginning Dec. 2.

"We will do whatever is needed to help customers understand and adjust to the new labels. Our signs will be up and we are ready to help customers with any questions they might have on the new milk labels," said Craig D. Schnuck, chairman and chief executive officer. "The milk has not changed. Only the labels are different."

Customers with questions should call Schnucks Office of Consumer Affairs at (314) 994-4400 in the St. Louis metropolitan area or (800) 264-4400 outside the St. Louis area. Founded in 1939, Schnuck Markets, Inc. is a family-owned regional supermarket company with 87 stores in Missouri, Illinois and Indiana.