Contact: Marie Casey at Casey Communications, Inc., 314/962-0944, or Dee Wetzel at Schnuck Markets, Inc., 314/994-4608.
July 14, 1999
Schnucks Express Opens July 14, Packed with
Innovations, Technology and Convenience
AFFTON, Mo. --- The intimacy of the corner market is returning to the community of Affton with the July 14 opening of Schnucks Express. At 17,000 square feet, it is the smallest of Schnucks' 91 stores. But it's packed with the latest technology and innovations matched to the needs of Affton's sizable elderly population and time-crunched consumers.
Located at 9445 Gravois Road just east of Mackenzie, Schnucks Express features about 15,000 products, including fresh produce, bakery, packaged meats and cheeses, dairy, frozen food, grocery, pet care, paper and household products, general merchandise, and health and beauty care items.
Additional features include seating for 32 diners plus full-size pharmacy, video and liquor departments. An array of ready-to-eat salads, sandwiches and meals are available for take-home or in-store dining with a microwave oven, chilled beverages and coffee bar provided with a separate checkout for customer convenience.
To speed customer service, all of the store's 40 associates are fully trained to check out customers. "Our product selection is focused on meeting customers' needs," says Scott C. -more-
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Schnuck, president and chief operating officer of Schnuck Markets, Inc. "With the trend toward larger stores which many customers only have time to shop once a week, Schnucks Express will fill the void for those basic groceries, health and beauty care, and fresh ready-to-eat meals that will go beyond the offerings of a convenience store."
Store hours are 7 a.m. to 10 p.m., seven days a week. Pharmacy hours are 9 a.m. to 9 p.m., Monday through Saturday, and 10 a.m. to 4 p.m. on Sunday.
Tailor-Made to Elderly Shoppers
Because Affton's 63123 zip code is home to more than 13,000 Social Security recipients, the largest number of any single zip code in Missouri, Schnucks has developed large four-way signage that will direct customers to products from any point in the store. A number of products have been selected to match the tastes and needs of elderly consumers. Aisle widths and in-store seating accommodate special physical and accessibility needs.
Technology Innovation Provides Easy-to-Read Shelf Tags
Schnucks Express features the first St. Louis area supermarket test of new electronic shelf tag technology. The new shelf tags, which replace Schnucks' paper price labels, are linked to Schnucks' central computer and checkout scanners. With adjustable positions and large type, the labels are easy for customers to see and compare unit prices.
"We believe we do a great job on price accuracy right now with our current paper shelf tag system," says Schnuck. "We hope the electronic price tag system we're testing will give us the chance to offer our customers even greater assurance of our price accuracy while also
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speeding weekly price changes and making us more efficient."
Home-Grown Management Team
Neighbors will be serving neighbors at Schnucks Express. Three members of the store management team live within a mile of the store. Two others have worked in the Affton community at the Schnucks Affton store for several years. Many of the store's 40 associates live in the neighborhood as well.
Notes Store Manager Tim Howard, a five-year resident of Affton, "Our new store will have a tremendously positive impact on the area." Howard brings nine years of Schnucks' experience to his new position. He began his career at Schnucks' South City store in 1990, where he worked as a bagger while earning his bachelor's degree in criminal justice from the University of Missouri-St. Louis. Prior to his most recent promotion, he was co-manager of Schnucks' South City store. He is a member of the Affton Chamber of Commerce and currently serves as president of the Men's Club at Salem Lutheran Church and on the board of trustees for Gravois Gardens. He previously served as assistant baseball coach at Lutheran High School South.
Jacque Arnicar and Jim Krieger have been named assistant store managers. Arnicar, former front end manager at Schnucks' Affton store, joined Schnucks in 1973 as a bakery clerk. Through several promotions, she has managed numerous Schnucks bakery and general merchandise departments at nine area Schnucks stores. She is a member of Christ Memorial Church in Affton. Krieger, who joined Schnucks in 1985, was previously assistant grocery
Schnucks Express Opens July 14, Packed with Innovations, Technology & Convenience - add three
manager at Schnucks Loughborough store in South St. Louis. Krieger's experience has given him a solid background in the dairy, frozen and grocery departments.
Customer Service Manager Sherry Nichols joined the Affton Schnucks store team in 1986 as a video clerk. Through a series of promotions over the last 13 years, she had become assistant service manager at the Affton Schnucks prior to her promotion. A long-time Affton resident, she is a regular volunteer in the annual Affton Days Parade.
Tom Garozzo, an Affton resident since 1983, is pharmacy manager for Schnucks Express. In addition to a full-service pharmacy, Garazzo says his department offers free crutch rentals (with a returnable deposit) and a free blood pressure machine where customers can read and record their daily blood pressure. He joined Schnucks in 1990 and is a 1979 graduate of the St. Louis College of Pharmacy.
Schnuck Markets, Inc. is a family-owned supermarket company based in St. Louis and currently operates 91 stores in Missouri, Illinois and Indiana. The company was founded in St. Louis in 1939.