Contact: Marie McGeehan at Casey Communications, Inc., 314/962-0944 or Dee Wetzel at Schnuck Markets, 314/994-4608.

January 23, 2001

Big News For Ice Cream Lovers:

Schnucks Introduces New Schnucks Select Premium Ice Cream

ST. LOUIS - Responding to consumers' seeming unquenchable demand for premium ice cream, Schnuck Markets Inc. is rolling out a new line of premium ice cream called Schnucks Select. The premium ice cream line features 21 flavors and is available in all 92 Schnucks stores in Missouri, Illinois and Indiana. The new line offers ice cream with a higher butterfat content compared to regular ice cream and incorporates several of the popular Denali Alaskan Classic premium ice cream flavors which debuted in 1996. The ice cream is produced by Schnucks-owned Mid States Dairy in St. Louis, Mo.

Schnucks Select premium ice cream will be in all stores beginning Jan. 22. Schnucks Select is available in half-gallon containers and retails at $4.49.

Demand for Premium Ice Cream Is Growing

According to the U.S. Department of Agriculture, total U.S. production of ice cream and related frozen desserts in 1999 reached 1.6 billion gallons, which translates to 23.75 quarts per person. Ice cream and related frozen desserts were consumed by 91 percent of households in the United States in 1999 according to AC Nielsen Homescan Panel Data.

The highest increase in supermarket sales of ice cream in the past few years has been in the premium ice cream category, according to Craig Schnuck, chairman and chief executive officer of Schnuck Markets, Inc. "We wanted to provide customers with ice cream that matches their taste demands and can be purchased at a good value."

It took almost one year for ice cream experts at Mid States Dairy to perfect the new premium formula. One of the first flavors perfected was greeted with rave reviews. The formula which now is available as Schnucks Select vanilla ice cream won Best of Show for all dairy products at the Missouri State Fair in August.

Schnucks Select Ice Cream Offers 21 Flavors

The Schnucks Select line includes 11 regular flavors: vanilla, French vanilla, chocolate, strawberry, chocolate chip cookie dough, mint chocolate chip, cookies `n cream, chunky chocolate chip, butter pecan, blueberry waffle cone and Rocky Road. Four current Denali Alaskan Classics favorites are being incorporated into the Schnucks Select line: Moose Tracks, Bear Claw, Kodiak Island Fudge and Caramel Caribou. Schnucks Select regular and Denali flavors have butterfat content of 12 percent.

The six Schnucks Select Light flavors include: light vanilla, light French vanilla, light fudge sundae, light Rocky Road, light cookies `n cream, and light chocolate chip cookie dough. Schnucks Select Light ice cream flavors have butterfat content of six percent.

Customers can look forward to seasonal flavors such as peach in the spring, candy cane in November and December, and cherry in February.

Schnucks will continue to sell its Schnucks Brand Ice Cream which has a butterfat

content of 10 percent.

Schnucks' Mid States Dairy

Schnucks started in the dairy business in 1981 when it purchased the Sealtest plant near Union Station, where it manufactured mostly milk. In 1989, Schnucks added ice cream to its dairy line when it purchased Heartland Farms in Hazelwood - Mid States' current location for about 150 associates. Two years later, Mid States began to manufacture sour cream, yogurts and dips and, in 1992, it started making cottage cheese.

Mid States Dairy manufactures more than 40 flavors of ice cream and sherbet. Mid States Dairy produces nearly 400 fluid, cultured and frozen dairy products as well as fruit drinks and juice under 16 different labels for distribution and sale at Schnucks and other outlets throughout the Midwest. The dairy's products have won a variety of awards, including more than 10 blue ribbons at the Missouri State Fair in the last five years.

Schnuck Markets, Inc. currently operates 92 stores in Missouri, Illinois and Indiana. The family-owned company was founded in St. Louis in 1939.

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