Contact: Lori O. Willis, Director of Communication (314) 994-4602
Customers Find Self Checkout A Convenient Option
ST. LOUIS - We probably won't see a hospital where patients treat themselves or a mechanic shop where customers perform their own tune-ups anytime soon, but a supermarket where customers can scan their own purchases is a different story.
In May 2001 Schnuck Markets, Inc. became the first supermarket retailer in the St. Louis metropolitan area to test self checkout terminal technology at its store at 2030 Dorsett Road in Maryland Heights, Mo. Customers who enjoy "do-it-yourself" technology can scan their own purchases in one of the store's two self checkout express lanes.
"We still are testing the system to see what features best suit customer needs," said Craig D. Schnuck, chairman and chief executive officer. "At this point, we are pleased with customers' reception of self checkout at the store."
Customer reaction has been positive. "Self checkout has been particularly popular with our lunchtime customers and with customers who have forgotten an item and are coming through for the second time," said Dorsett store Co-Manager Mark Harris.
Harris said most customers will continue to use lanes staffed by Schnucks checkers. "Our goal is to give our customers another service option," he said. "We want our customers to know our associates are always available to help."
The new checkouts include a monitor that enables Schnucks associates to watch the process from a nearby station and provide help when needed. Voice prompts guide customers through the process while special sensors alert Schnucks associates to cigarette and liquor purchases so customer age can be verified at the time of purchase. The self checkout lane accepts cash, ATM/debit, EBT and credit cards but does not take checks.
Schnuck Markets, Inc. currently operates 91 stores in Missouri, Illinois and Indiana. The family-owned company was founded in St. Louis in 1939.