Contact: Lori O. Willis
Director of Communications
May 31, 2002
ST. LOUIS -- Officials of Schnuck Markets, Inc. announced today that the "Schnucks" name would soon start to spring up throughout Tennessee and Mississippi -- sure signs that big changes are in store for area consumers.
Beginning at 1 p.m. on Sunday, June 2, work crews will be dispatched to all 12 Seessel's Supermarkets and the old signs will begin to come down. As early as 6 a.m. on Monday, June 3, new "Schnucks" signs will start to go up.
According to Ross Hutsel, director of Facilities and Engineering for Schnucks, the supermarket storefront signs should all be in place by the time the stores reopen on Wednesday morning, June 5. The sign crews will continue to work around the clock until replacement of all supermarket and fuel center signs has been completed.
Craig D. Schnuck, chairman and chief executive officer, said "We recognize and respect the fact that we are becoming a part of local history today. Our associates are excited about the opportunity to establish themselves and the Schnuck name within the communities of Tennessee and Mississippi. Like the Seessel family, we expect to be contributing members of the community for a long time to come."
Some of the original Seessel's signs can be considered collector's items and true pieces of local history. Therefore, Schnucks leaders, in conjunction with the Seessel family, are now negotiating to make gifts of the signs and other memorabilia to various Memphis museums and historical institutions.
"Our sign replacement initiative involves more than 59 new signs and herculean efforts on the part of several companies," said Hutsel. "In addition, the community and civic leaders have been most cooperative, and that has greatly facilitated the process."
Hutsel is currently coordinating the efforts of five sign companies. They include Midwest Sunray Lighting, Inc. of St. Louis, Mo. and four Memphis-area companies: B.A. Balton, Inc.; Frank Balton Signs, Inc.; Memphis Sign Erectors, Inc. and Precision Signs, Inc. In addition to prominent outdoor signs, new signs will also be created for the indoor signing and aisle identification.
The stores will close at noon on June 2 and reopen as Schnucks stores on Wednesday, June 5. The Schnucks store located at 799 Truse Pky. (across Poplar Ave. from Clark Tower) will open at 8 a.m., and all other stores will open at 9 a.m. Following opening day, stores will return to their normal schedules: Union Avenue will be open 24 hours daily. All other stores will open at 6 a.m. and close at midnight.
Schnuck Markets, Inc. currently operates 91 stores and 82 in-store pharmacies in Missouri, Illinois, Indiana and Wisconsin. This includes five stores that operate as Logli Supermarkets and a stand-alone Sentry drug store. Following the Seessel's acquisition, Schnuck Markets will operate 103 stores and 91 pharmacies in six states. A new Schnucks in Jefferson City, Mo., the state's capital, is scheduled to open in late summer. Schnuck Markets, Inc. is currently ranked 83rd on Family Business Magazine's list of 150 largest family companies.
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