Contact: Lori O. Willis, Dir. of Communications
Schnuck Markets, Inc., (314) 994-4602
Sept. 5, 2002
Schnucks Promotes Healthy Lifestyle with Produce and "Get Fit With Five"
Five-A-Day Helps People of All Ages Stay Fit
ST. LOUIS -- Baby boomers grew up thinking, "An apple a day keeps the doctor away." Today, experts say it takes eating five to ten fruits or vegetables daily to stay fit and healthy.
Schnucks and Logli stores in Missouri, Illinois, Indiana and Wisconsin will reinforce that message through a "Get Fit With Five" education campaign. The campaign launches the week of Sept. 3, runs through Oct. 27 and features a very famous face.
"We're extremely pleased that Olympian Jackie Joyner-Kersee has agreed to support our efforts to teach families the value of adding more produce to their diets," said Mike O'Brien, vice president of produce for Schnucks. "A world-famous athlete like Ms. Joyner-Kersee is a great role model and can be an effective catalyst for teaching young people the importance of eating right and exercising."
The seven-week event will include store displays featuring Jackie Joyner-Kersee and help direct customers to educational materials stressing the health benefits of a proper diet in combination with regular exercise. Fliers featuring nutrition information, fitness tips and a 30-day fitness challenge for children will be offered free of charge. "Our stores will also offer take-home recipe cards featuring healthful dishes customers will enjoy preparing and eating," said O'Brien.
Schnucks takes pride in its reputation for fine perishables. O'Brien said, "Having opened 14 stores this past summer, I can tell you that produce is typically the first thing people comment on when they are told a Schnucks store is coming." He added, "Our fruits and vegetables not only look nice, they taste exceptionally good because we maintain constant contact with suppliers who respect our high standards and quality checks."
O'Brien says fruit baskets are becoming popular gift items as people become more diet conscious. Eating healthier also means customers are buying more produce in general, from traditional fruits like apples and oranges, to the more exotic choices like mango and kiwi.
"We, in the United States however, still have a way to go," reports O'Brien. "Although experts recommend that we eat between five and ten servings of fresh fruits and vegetables daily for better health, Americans average just 4.4 servings daily." I am hoping that the `Get Fit With Five' program will encourage children and their families to introduce more fresh produce into their diets and make healthier decisions in the supermarket and in the kitchen."
The Schnucks "Get Fit With Five" program is being supported, in part, by Fresh Express, Chiquita, Sunkist, Grimmway Farms, Monterey Mushrooms, Sun Maid and Washington State Apples.
The Jackie Joyner-Kersee Foundation serves residents of the Metro East region through integrated, intergenerational programming and activities at the Jackie Joyner-Kersee Center in East St. Louis and at satellite sites in East St. Louis and Washington Park. The Center houses the Jackie Joyner-Kersee Boys & Girls Club, which provides young people with a safe haven. The Foundation's commitment is to empower people in ways that will positively shape the next generation by improving lives and communities. The emphasis at the Center is on education and character building.
Schnuck Markets, Inc. currently operates 103 stores and 93 in-store pharmacies in Missouri, Illinois, Indiana, Wisconsin, Tennessee and Mississippi. This includes five stores that operate as Logli Supermarkets and a stand-alone Sentry drug store. Schnuck Markets, Inc. is currently ranked 83rd on Family Business Magazine's list of 150 largest family companies.
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