Contact: Lori O. Willis
Director of Communications
Oct. 16, 2002
ST. LOUIS - Jackie Joyner-Kersee, widely regarded as one of the best all-around female athletes in history, is scheduled to appear at the Schnucks/JJK Bridge Run, a five-kilometer run across the Martin Luther King Bridge from St. Louis, Mo. to East St. Louis, Ill. and back. The run kicks off at 9 a.m. on Saturday, Nov. 16.
Schnuck Markets Inc. will sponsor the 5K run/walk, which also includes a one-mile run/walk across the bridge, as a fundraiser benefiting the Jackie Joyner-Kersee Center in East St. Louis. The event culminates the Schnucks "Get Fit With Five" (produce items daily) two-month health and fitness education program.
"The Schnucks/JJK Bridge Run promises to be a unique and exciting event for people of all ages and fitness levels," said Mark Blethroad, director of sales promotions for Schnucks. "In addition to the thrill of meeting world-famous athlete and East St. Louis native Jackie Joyner-Kersee, participants will have an historic opportunity to cross the Martin Luther King Bridge on foot, which provides a great vantage point for viewing the Mississippi River."
Blethroad says the five-kilometer event starts at 9 a.m. while the one-mile walk/run will commence at 9:45 a.m. Wheelchair participants in the 5K will start slightly earlier at 8:45 a.m. The course, which begins and ends on the Missouri side of the MLK Bridge, spans the entire bridge complex and features a turnaround point at Martin Luther King and Collinsville streets in East St. Louis.
Registration forms will be available in all metro-area Schnucks stores until Nov. 16. An early registration fee of $12 will be available to participants whose entries are postmarked on or before Nov. 11. A registration fee of $18 will be required for entries received after Nov. 11.
The first 1,000 participants will receive a commemorative long-sleeve running shirt, and trophies will be presented to the top male and female finishers in several different age groups.
Mike O'Brien, vice president of produce at Schnucks, encourages area students and teachers to pick up brochures outlining the "30-day fitness program" the next time they visit their neighborhood Schnucks store. He said, "Although Schnucks launched "Get Fit With Five" in September, schools, clubs or organizations may still conduct their own 30-day awareness program or simply participate in the run as a community service event."
Even after the fitness run, O'Brien says Schnucks plans to continue offering on-going nutrition information to consumers through its "Get Fit With Five" program.
Schnuck Markets, Inc. currently operates 102 stores and 93 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Tennessee and Mississippi. This includes five stores that operate as Logli Supermarkets and a stand-alone Sentry drug store. Schnuck Markets, Inc. is currently ranked 83rd on Family Business Magazine's list of 150 largest family companies.
Editor's Note: Please call Lori Willis at (314) 994-4602 or Paul Simon, (4603) to receive a photo of program sponsor Jackie Joyner-Kersee via email.
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