Contact: Lori Willis

Director of Communications


April 2, 2004

Old Orchard LoCarb Juice Now Available At Schnucks Stores

Fruit juice with 75 percent fewer carbs, calories and sugar to begin appearing on store shelves this weekend.

ST. LOUIS -- For consumers battling the bulge or just looking for a healthier juice alternative, help is here. Old Orchard's line of low-carbohydrate fruit juices is now available at Schnucks store. And it's a good thing, as Americans are getting fatter according to a report released in February by the Centers for Disease Control and Prevention (CDC). According to the CDC, women and men are eating more and the increase in calories is coming mainly from carbohydrates.

The Old Orchard LoCarb juices have 75 percent fewer calories, sugar and carbohydrates compared to other fruit juices. Consumers will have a choice among five flavors of Old Orchard LoCarb including Apple, Apple Kiwi Strawberry, Apple Cranberry, Apple Raspberry and Grape. The company developed the Old Orchard LoCarb fruit juices in response to the changing dietary habits of families in North America.

"Everywhere you turn these days you see another low-carb menu or product," said Michael McDonald, vice president of sales and marketing for Michigan-based, Old Orchard Brands. "Juice beverages for the most part have been overlooked yet are one of the first things that people say they miss while trying to maintain a low-carb diet. With Old Orchard LoCarb, people pursuing low carbohydrate lifestyles like the Atkins' Diet, The Zone or the South Beach Diet can enjoy fruit juice again while watching their carbs."

The Old Orchard LoCarb juice cocktails are 25 percent juice, preservative free and naturally sweetened using Splenda no-calorie sweetener. Each eight fluid-ounce serving of Old Orchard LoCarb contains 130 percent of the daily recommended value of vitamin C and 75 percent less carbs, sugar and calories than traditional fruit juices, and with the same great taste. All of the flavors have six grams of carbohydrates and 30 calories per serving with the exception of Old Orchard LoCarb Grape, which has 40 calories, and 10 grams of carbohydrates. In addition, the juices contain no dyes as they are naturally colored using the Aronia Berry, which contains more than 100 percent of the daily value of vitamin C and eight to 10 times higher amounts of antioxidants and anti-inflammatory agents than the cranberry.

While there are no concrete numbers on how many low-carb dieters there are nationwide, some estimates place the figure between 30 and 40 million. The Natural Health Institute estimates that there are approximately 25.4 million individuals who have either tried or are using the Atkins' Diet for weight management.

Old Orchard LoCarb juices are sold in 64-oz. recyclable bottles and available in the juice aisle of Schnucks stores throughout Missouri, Illinois, Indiana, Wisconsin, Tennessee and Mississippi.

Sparta, Mich.-based Old Orchard Brands is one of the fastest growing fruit juice brands in the United States. The privately held company started operations in 1978 and offers consumers 21 frozen concentrate flavors and 30 bottled flavors. For more about Old Orchard or its LoCarb juice products, visit

Founded in St. Louis in 1939, Schnuck Markets, Inc currently operates 100 stores (including five Logli stores) and 93 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Tennessee and Mississippi. The family-owned company is ranked 80th in the Forbes Magazine listing of the nation's "Largest Private Companies."

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