Contact: Lori Willis
Director of Communications
July 20, 2004
ST. LOUIS - Di's Candy Drawer, a new, limited batch flavor of Ben & Jerry's ice cream, is now available in the freezer section of your local Schnucks store. The chocolate ice cream, with chunks of peanuts and crisp rice fudge bars and caramel swirls, is the Vermont company's tribute to its first employee, Di Shea, who lost her battle with breast cancer in 2002.
Schnucks Frozen Food Category Manager Keith Shannon says the Schnucks Consumer Affairs department received a personal request for the new flavor. "Ms. Shea's stepsister, Robin Camp of St. Louis, approached us about adding the new flavor to our ice cream selection. When we heard about Di, we felt it would be an honor to carry it," Shannon said.
Christie Heimert, director of public relations for Ben & Jerry's, says Di worked at Ben & Jerry's for more than 21 years and while her contributions to the company are immeasurable, her colleagues were also appreciative of her secret candy drawer which was stocked with candy to share. "We gravitated to Di's cubicle on the pretense of a handout - but Di knew better. Along with the handful of chocolate, we got a hug, a smile or a word of encouragement," said Heimert.
Camp said her family is excited that her local Schnucks stores are helping them share memories of Di's family in St. Louis, "My parents and I are ecstatic! All of my friends and coworkers have our spoons ready," she said. "My whole family really appreciates Schnucks' efforts to get the flavor in the area, and I hope I have spread enough word-of-mouth advertising to make it a quick sell-out!" Currently, Schnucks is the only St. Louis area grocer offering the flavor.
In conjunction with the launch of the new flavor, Ben & Jerry's will also make a financial contribution in Di's name to a breast cancer charity to support breast cancer research, education, screening and treatment initiatives. More information is available on the company's website at www.benjerry.com.
Schnucks is also a major sponsor and participant in the annual St. Louis Susan G. Komen Race for the Cure, including more than 400 volunteers and walkers in the most recent race. In total, more than 50,000 people gathered in downtown St. Louis on June 12 raising more than $1.5 million toward the eradication of breast cancer as a life-threatening disease.
Founded in St. Louis in 1939, Schnuck Markets, Inc. currently operates 101 stores (including five Logli stores) and 94 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Tennessee and Mississippi. The family-owned company is ranked 80th in the Forbes magazine listing of the nation's "Largest Private Companies."
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