Contact: Lori Willis

Director of Communications


Aug. 16, 2004

Schnucks Introduces Bison at 10 St. Louis-Area Stores

Bison soon will be available to order at all Schnucks service meat counters

ST. LOUIS - As Schnucks continue to expand its variety, bison (or buffalo) meat is now available to St. Louis-area customers, by special order, at select service meat counters in the St. Louis area. SayersBrook Bison Ranch of Potosi, Mo. will supply the bison.

Cy Jansen, vice president of meat operations at Schnucks, said, "SayersBrook bison meat is nationally known for its great flavor, excellent quality and important health benefits. Frozen bison patties are available locally, but we're excited that Schnucks customers are now able to purchase bison in a variety of forms, including burgers, bratwurst, hot dogs, strip sirloin, London broil, T-bones and bison tenderloins."

According to Jansen, bison should be a big hit with dieters. "Bison has the lowest content calorie of any meat with 75% fewer calories than skinless chicken and 10 times fewer calories than salmon," said Jansen. "It is naturally grown with 40% more protein than beef, and bison certainly fits the bill for popular low-carb diets."

Before being rolled out company wide, bison will be immediately available at the following Schnucks meat departments: Des Peres, Mason, Dorsett, Wildwood, Chesterfield, Woods Mill, Lindbergh, Ladue, Richmond Center, Twin Oaks. Each Schnucks service meat counter will have a display featuring 12 items of bison meat for order. Orders will be delivered the next week.

The SayersBrook Bison Ranch is located near Potosi, Mo. and offers tours and meals to groups of 20 or more. Call 573-438-4449 for more information.

Founded in St. Louis in 1939, Schnuck Markets, Inc. currently operates 101 stores (including five Logli stores) and 94 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Tennessee and Mississippi. The family-owned company is ranked 80th in the Forbes magazine listing of the nation's "Largest Private Companies."

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