Contacts: Dan Roderick, Paramedic Firefighter


Lori Willis, Schnuck Markets, Inc.


Jan. 25, 2006

Kiddy Carts to Promote Fire Awareness at Woods Mill Schnucks

On Saturday, Jan. 28, at 11 a.m., firefighters from the West County EMS and Fire Protection District will deliver three kiddy cart fire trucks to the Schnucks store at 1060 Woods Mill Plaza in Chesterfield.

Paramedic firefighter Dan Roderick designed the kiddy carts manufactured by McCue Corporation of Salem, Mass. Roderick, a 16-year veteran firefighter, thought they would be a great way to promote fire safety awareness among young children and their families. Each truck is printed with a different educational message including, "Stop Drop an Roll," "Learn not to Burn" and "Don't play with Fire."

Roderick said, "According to the U.S. Fire Administration a branch of the Department Homeland Security, children make up 20% of the 3,900 people in our nation who perished in fires in 2004. We are hoping that the mini fire trucks will help encourage family discussions that will help to cut down the number of deaths or serious injuries by fire in our community."

The paramedics of West County EMS and Fire Parents encourage parents and teachers to visit to learn more about the on-going education program being offered free to the community. "We offer parents tips on how to talk to their children about fire safety, and teachers can log on to request a school visit by one of our fire safety teams or to schedule a time to bring their classes to our firehouse for a tour," Roderick said. "In the meantime, you can see the education program in action at the Woods Mill Schnucks store this Saturday."

Store Manager Theresa O'Brien says the carts fit into efforts to make the store family friendly. "We are excited to be the beneficiary of this new education program! Our kiddy carts are popular because they help to entertain children while they are shopping with mom and dad. The fire trucks with their colorful decals look so realistic, I am sure they will help add to the experience and make the shopping trip fun for the whole family."

In addition to driving in the kiddy fire trucks and viewing the full-sized fire truck, children will also be able to meet and talk with firefighters.

O'Brien anticipates that on Saturday, one of the store's busiest family shopping days, the carts will be constantly on the move. "It will be fun to watch our younger customers cruise through the aisles on their new wheels, but I must say I'm glad that the fire district didn't add the sirens or hoses!"

Founded in St. Louis in 1939, Schnuck Markets, Inc. currently operates 102 stores (including five Logli stores) and 99 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Tennessee, Mississippi and Iowa.

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