Media Contacts: Kris Charles

Kellogg Company

269-961-3779

Lori Willis

Schnucks

314-994-4603

Dec. 14, 2006

Kellogg Company Issues Allergy Alert on Undeclared Milk in Kellogg's Pop-Tarts Frosted Blueberry Toaster Pastries

ST. LOUIS - Kellogg Company of Battle Creek, Mich. is recalling a limited number of cartons of Kellogg's Pop-Tarts Frosted Blueberry toaster pastries because they may contain undeclared milk. Those who have an allergy or severe sensitivity to milk run the risk of a serious allergic reaction if they consume this product.

The product is carried by a number of retailers including Schnucks and Logli stores in Missouri, Illinois, Indiana, Wisconsin, Tennessee and Mississippi.

The product is packaged in a 14.7 oz - 8-count carton with a bar code of 038000 31010. Only 8-count cartons with a manufacturing code beginning with AUG 27 07 CPC3 printed on the top of the carton are included in this alert.

No allergic reactions have been reported to date.

The recall was initiated after it was discovered that a limited number of Kellogg's Pop-Tarts Hot Fudge Sundae toaster pastries containing milk were mistakenly packed in Kellogg's Pop-Tarts Frosted Blueberry toaster pastries cartons that did not reveal the presence of milk on the label.

Consumers with questions may contact the Kellogg Consumer Response center at 1-800-237-1132 or Schnucks Consumer Affairs Department at 1-800-264-4400.

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