Contact: Lori Willis

Director of Communications


Jan. 8, 2007

Schnucks Private Brand Offerings Come Full Circle

ST. LOUIS - As the demand for all natural and organic food increases among grocery shoppers, Schnuck Markets, Inc. is stepping up its offering of these products. Schnucks has introduced a new line of 120 all natural and organic products called Full Circle in the grocery, dairy and frozen foods departments.

Full Circle products currently available at Schnucks include cereals, milk, pastas, pasta sauces, peanut butter, fruit preserves, canned vegetables, rice, soymilk, coffee and teas. This is a category that Schnucks hopes to expand in the future as more and more customers are looking for all-natural alternative foods.

"While full of flavor and nutrients, the Full Circle natural and organic products are free from additives and residual chemicals that take away from the natural goodness of products," says Schnucks Group Vice President of Grocery, Dairy and Frozen Foods Lori Caster. "In addition, these products cost less than comparable specialty brands found at health food stores. While less expensive, the Full Circle products adhere to the same standards set for the natural and organic food industry."

Schnucks Private Brands Development Manager Tom McMunn says, "We believe that it's important to offer our customers products that help them live and eat the way they choose, and we are proud to add Full Circle to our selection." McMunn added that organics have increased in sales as much as 21% over the past 10 years, and by 2010, organic sales in the United States are expected to reach more than $21 billion a year.

The Full Circle line was developed by TopCo of Skokie, Ill. and will be offered exclusively at Schnucks stores in the market areas served by Schnucks.

Founded in St. Louis in 1939, Schnuck Markets, Inc. currently operates 101 stores (including five Logli stores) and 98 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Tennessee, Mississippi and Iowa.

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