Contact: Lori Willis
Schnucks Private Brand
Offerings Come Full Circle
ST. LOUIS - As the demand for all natural and
organic food increases among grocery shoppers, Schnuck Markets, Inc.
is stepping up its offering of these products.
Schnucks has introduced a new line of 120 all natural and organic
products called Full Circle
in the grocery, dairy and frozen foods departments.
Full Circle products currently
available at Schnucks include cereals, milk, pastas, pasta sauces, peanut
butter, fruit preserves, canned vegetables, rice, soymilk, coffee and
teas. This is a category that Schnucks
hopes to expand in the future as more and more customers are looking for
all-natural alternative foods.
"While full of flavor and nutrients,
the Full Circle
natural and organic products are free from additives and residual chemicals
that take away from the natural goodness of products," says Schnucks Group Vice
President of Grocery, Dairy and Frozen Foods Lori Caster. "In addition, these products cost less than
comparable specialty brands found at health food stores. While less expensive, the Full Circle products adhere to the same
standards set for the natural and organic food industry."
Schnucks Private Brands Development Manager Tom
McMunn says, "We believe that it's important
to offer our customers products that help them live and eat the way they
choose, and we are proud to add Full
Circle to our selection." McMunn added that
organics have increased in sales as much as 21% over the past 10 years, and by
2010, organic sales in the United
States are expected to reach more than $21
billion a year.
The Full Circle line was developed by TopCo
of Skokie, Ill. and will be offered exclusively at
Schnucks stores in the market areas served by Schnucks.
Founded in St.
Louis in 1939, Schnuck Markets, Inc. currently operates 101 stores
(including five Logli stores) and 98 pharmacies in Missouri,
Mississippi and Iowa.
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