Media Contact: Lori Willis

Director of Communications


Feb. 13, 2007

Schnucks Teams Gear Up for Valentine's Day

ST. LOUIS - Valentine's Day is one of the most celebrated holidays across the nation, and locally, Schnucks stores are gearing up for a very exciting season.

According to Schnucks Floral Category Manager Michael Schrader, the company has distributed approximately 1.5 million individual flower blossoms to Schnucks stores to meet customers' needs for Valentine's Day

"Valentine's Day continues to involve a celebration of roses of all varieties and colors," said Schrader. "Just as you expect fresh quality foods from Schnucks, you can also look to us for the freshest cut flowers around. Our supply chain is extensive to ensure that our customers have access to the best quality flowers at great values."

Schrader said, "There are new varieties of flowers emerging and new trends involving changes in color themes and how our customers accessorize their homes daily as well as for special holiday celebrations. Flowers are an integral part of the changes happening in homes across the nation."

Schrader says this season Schnucks will sell long-stem roses on a walk-in basis at $34.99 per dozen and custom vase arrangements will sell at $59.99. In addition, half dozen rose bouquets of all colors and blooming plants are specially priced at $19.

Schnucks General Merchandise Category Manager Lon Schwake also picked up on new colors and design trends in his department, "Not only is chocolate candy popular for the season, chocolate and dark brown color accents are showing up in Valentine's Day accessories including cards, glassware and fabrics."

"In addition, manufacturers are updating and upgrading the fabrics used in plush stuffed animals resulting in a softer feel and look making them perfect for gift giving or for inclusion in baskets," said Schwake.

According to Schwake, Valentine's Day is the biggest greeting card holiday for Schnucks, and customers can look forward to an expanded section. "We are also offering a stuffed animal free with the purchase of three Expressions cards from Hallmark," he said.

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 101 stores (including five Logli stores) and 98 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.

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