Media Contacts: Lori Willis

Director of Communications


Matt Gerke

Salvation Army


May 11, 2007

Schnucks Teams with Salvation Army for a HOLE Different Kind of Fundraiser

ST. LOUIS - Schnuck Markets, Inc. is teaming up with The Salvation Army to launch its new Kids' Donuts line through a fundraiser in honor of National Salvation Army Week - May 14-20.

According to Schnucks Vice President of Bakery Bill Mihu, these neon colored treats put a "hole" new spin on fundraising! "Our bakers decorated the donuts to catch the eye of younger customers, but the delicate, melt-in-your-mouth taste will appeal to everyone," Mihu said.

The new donuts come in crazy, bright colors and are the perfect sweet treats. Customers can choose from five varieties including two kinds of Longs Johns, heart shaped, neon with sprinkles and jelly donuts. They are great for birthdays, play dates or everyday fun.

In addition to the introductions of Kids' Donuts, Schnucks Bakery will donate $1 for every box of a dozen donuts sold during National Salvation Army Week. Schnucks chose donuts because The Salvation Army has a long history of offering homemade donuts and hot coffee to those in need, and Schnucks is the only local supermarket that makes its own donuts fresh in store.

"We are very grateful to Schnucks for making this significant effort to help us raise the funds we need," Salvation Army City Commander Major Lonneal Richardson said.

"This an important opportunity for us to support a great cause and at the same time promote the quality and variety of our fresh donut program, which now features Kids' Donuts," Mihu said.

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 101 stores (including five Logli stores) and 98 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.

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