Contacts: Lori Willis



Melanie Myerscough


714-826-6100 ext. 155

May 17, 2007

Produce University Is In Session At Schnucks

Customers are welcomed to attend "classes" on May 19

ST. LOUIS - The produce experts at Schnuck Markets, Inc. know that discovering new food ingredients can turn a trip to the grocery store into an adventure and take an ordinary meal to extraordinary. That's why on Saturday, May 19 from 11 a.m. to 4 p.m., Schnucks customers are being invited to drop in for Frieda's Produce University, a hands-on opportunity to learn more about the foods they eat.

During the five-hour open house, Schnucks produce managers will be on hand to answer questions and give customers the chance to see, touch and taste a variety of specialty produce. Participants will be able to drop in and sample products and learn about the nutritional value of crisp and crunchy Asian Pears, sweet and juicy Zululand Queen Baby Pineapples, light and refreshing jicama and more.

Mike O'Brien, Schnucks vice president of produce and chairman of the Produce for Better Health Foundation explains, "Learning more about these specialty produce items will enable our customers to broaden their cooking expertise and to try new recipes from around the globe. In addition, it gives us an opportunity to establish our Produce teams as knowledgeable and dependable resources for our customers."

Over the past 18 years, Frieda's Produce University has helped to provide descriptions, preparation ideas and samples of some of the new and unique specialty fruits and vegetables within their produce departments. This year's assortment of unique and new products will include Fresh Pre-Peeled Coconuts, Colored Sushi Wraps and Dried Goji Berries.

"We pride ourselves on educating consumers on the products we sell, and our Produce University events are such a wonderful way for us to pass on our knowledge and experience of specialty produce," said Karen Caplan, Frieda's president.

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 101 stores (including five Logli stores) and 98 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.

Established in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery and specialty stores throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut Peaches, Sugar SnapTM Peas and Habanero Peppers and the innovations just keep coming.

# # #