Media Contact: Lori Willis
Director of Communications
Sept. 26, 2007
Yoplait PINK Lid Program Kicks-Off a Month of Activity
Schnucks Event Marketing Manager Jason Schnuck explained, "Our goal is to reinforce health and wellness by shining a spotlight on breast cancer awareness and encouraging early detection and treatment. Throughout October, our customers will notice pink packaging on popular, name brand products and Schnucks brand products."
As an added bonus, Schnuck says several vendors are tying donations for cancer research and treatment to sales of specially marked products. "It's gratifying to know that our industry, with help from customers across the nation, raises millions each year to help fund cancer research," said Schnuck.
goal is to collect as many Yoplait Yogurt lids as possible during the month of
October and beyond," Woodburn explained.
"Just return your pink lids to your neighborhood Schnucks store, and
from there they will go to Yoplait
The Pink Lid program specifically targets Yoplait Original 6-oz. Yogurt, Yoplait Light and Yoplait Smoothies during the promotional period which runs now through October.
Schnucks Store Manager Rick Kersting says, "Our store team really got behind this program and we brainstormed ways we can connect with customers of all ages. Floral manager and store captain for the program Heather Enlow built a seven-foot Yoplait Yogurt lid which will be broken at the store symbolizing that our goal is to break through with a cure."
Kersting added that throughout the month of October, the store will host events like face painting, cookie decorating and giveaways of a pink product basket and floral arrangement.
According to American Cancer Society projections, approximately 178,480 American women will be diagnosed with breast cancer in 2007. Schnucks Chairman and CEO Scott Schnuck applied those statistics to his own company. "Currently, 49 percent of our more than 15,000 Schnucks associates are female. Given these statistics, approximately nine of these women will be diagnosed with the disease this year," Schnuck said.
He added, "When you think of these numbers in terms of your family, friends and co-workers, it's a very sobering number. Until there is a cure, we must all look for ways to ensure that progress continues. The pink program is just one of the ways we know Schnucks can help."
vendors include General Mills,
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