Media Contact: Lori Willis
Director of Communications
Oct. 2, 2007
Mid-South Schnucks "Paint the Stores Pink" to Promote Breast Cancer Awareness
Schnucks Event Marketing Manager Jason Schnuck explained, "Our goal is to reinforce health and wellness by shining a spotlight on breast cancer awareness and encouraging early detection and treatment. Throughout October, our customers will notice pink packaging on popular, name brand products and Schnucks brand products."
As an added bonus, Schnuck says several vendors are tying donations for cancer research and treatment to sales of specially marked products. "It's gratifying to know that our industry, with help from customers across the nation, raises millions each year to help fund cancer research," said Schnuck.
Truse Schnucks Store Manager Rex Bintz says all stores are committed to bringing the wellness message to the forefront. "Our team has really gotten behind this program, and it's impossible to miss the new pink product displays, pink décor and the new pink packaging. In addition, our front-end associates are wearing the color and using pink grocery bags that remind customers to take the steps necessary to keep themselves healthy." Bintz says that all of this ties into the health and wellness messages you will find in Schnucks Pharmacies year round.
According to American Cancer Society projections, approximately 178,480 American women will be diagnosed with breast cancer in 2007. Schnucks Chairman and CEO Scott Schnuck applied those statistics to his own company. "Currently, 49 percent of our more than 15,000 Schnucks associates are female. Given these statistics, approximately nine of these women will be diagnosed with the disease this year," Schnuck said.
He added, "When you think of these numbers in terms of your family, friends and co-workers, it's a very sobering number. Until there is a cure, we must all look for ways to ensure that progress continues. The pink program is just one of the ways we know Schnucks can help."
vendors include General Mills,
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