Media Contact: Lori Willis

Director of Communications


Oct. 2, 2007

Mid-Missouri Schnucks "Paint the Stores Pink" to Promote Breast Cancer Awareness

Jefferson City and Columbia Schnucks stores are working "Together for the Cure" in observance of October as Breast Cancer Awareness Month. Following a morning ceremony at the Governor's Mansion, Missouri First Lady Melanie Blunt will carry her own women's health and wellness message to the Jefferson City Schnucks (1801 Missouri Blvd.) store at 3:30 p.m., Wednesday, Oct. 3.

First Lady Blunt will be on hand encouraging customer participation in the Missouri Women's Council's pink license plate program which helps to fund mammograms. In addition to storewide product promotions tying into the event, Schnucks customers will be able to apply for "pink" license plates at a booth established at the store. Store management will also be honored with special proclamations for their commitment to the wellness effort.

According to Schnucks Event Marketing Manager Jason Schnuck, in addition to on-going support to the Susan G. Komen Foundation, the Women's Council and related agencies, all Schnucks stores and select vendors have teamed up for a first-time ever goal of "painting the stores pink."

Schnuck explained, "Throughout October, our customers will notice pink packaging on popular, name brand products and Schnucks brand products. We hope to reinforce health and wellness by shining a spotlight on breast cancer awareness, encouraging early detection and treatment."

As an added bonus, several Schnucks vendors are tying donations for cancer research and treatment to sales of specially marked products. Store Manager John Marquart said, "We are extremely pleased to support Mrs. Blunt in her campaign to raise funds for the Women's Council. Their efforts reinforce our own goals and overall health and wellness initiative," said Schnuck. "You can help save lives just by adding this special license plate to your car."

Marquart says that through a Schnucks partnership with U.S. Bank, tax deductible donations payable to "Friends of Missouri Women's Council" are being accepted at the local branch. "This is an example of another vendor that stepped up to assist our community," he said.

According to American Cancer Society projections, approximately 178,480 American women will be diagnosed with breast cancer in 2007.

"When you think of these numbers in terms of your family, friends and co-workers, it's a very sobering number. Until there is a cure, we must look for ways to ensure that progress continues. The `pink' program is just one of the ways we know Schnucks can help," Schnuck said.

Participating vendors include, but are not limited to, General Mills, Campbell's, Frito-Lay, Mars, Nestle, Prairie Farms, Kraft, Ocean Spray, Hershey and Coca-Cola.

The Missouri Women's Council serves as a resource and referral center to help encourage, educate and support Missouri women as they pursue their economic goals. It is a portal designed to connect women to a network of accessible, high-quality advisory services and information that include employment and training, starting a business and how to balance work and family.

In keeping with that mission, the Breast Cancer Awareness Plate program supports women and families by raising funds for the sole purpose of providing breast cancer services. For additional information or to download an application for the "Pink Plate," please visit the Women's Council's site at

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 102 stores (including five Logli stores) and 99 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.

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