Media Contact: Lori Willis
Director of Communications
Oct. 2, 2007
Mid-Missouri Schnucks "Paint the Stores Pink" to Promote Breast Cancer Awareness
First Lady Blunt will be on
hand encouraging customer participation in the
According to Schnucks Event Marketing Manager Jason Schnuck, in addition to on-going support to the Susan G. Komen Foundation, the Women's Council and related agencies, all Schnucks stores and select vendors have teamed up for a first-time ever goal of "painting the stores pink."
Schnuck explained, "Throughout October, our customers will notice pink packaging on popular, name brand products and Schnucks brand products. We hope to reinforce health and wellness by shining a spotlight on breast cancer awareness, encouraging early detection and treatment."
As an added bonus, several Schnucks vendors are tying donations for cancer research and treatment to sales of specially marked products. Store Manager John Marquart said, "We are extremely pleased to support Mrs. Blunt in her campaign to raise funds for the Women's Council. Their efforts reinforce our own goals and overall health and wellness initiative," said Schnuck. "You can help save lives just by adding this special license plate to your car."
Marquart says that through a Schnucks partnership with U.S. Bank, tax deductible donations payable to "Friends of Missouri Women's Council" are being accepted at the local branch. "This is an example of another vendor that stepped up to assist our community," he said.
According to American Cancer Society projections, approximately 178,480 American women will be diagnosed with breast cancer in 2007.
"When you think of these numbers in terms of your family, friends and co-workers, it's a very sobering number. Until there is a cure, we must look for ways to ensure that progress continues. The `pink' program is just one of the ways we know Schnucks can help," Schnuck said.
vendors include, but are not limited to, General
The Missouri Women's Council serves as a resource and
referral center to help encourage, educate and support
In keeping with that mission, the Breast Cancer Awareness Plate program supports women and families by raising funds for the sole purpose of providing breast cancer services. For additional information or to download an application for the "Pink Plate," please visit the Women's Council's site at www.womenscouncil.org.
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