Media Contact: Lori Willis

Director of Communications


Oct. 2, 2007

Schnucks Stores "Paint the Stores Pink" to Promote Breast Cancer Awareness

ST. LOUIS - Longtime Schnucks customers may remember that in the 1960s, the late Donald and Edward Schnuck connected with a largely female customer base by using the color pink throughout their stores. Schnucks leaders have announced plans to once again "paint the stores pink" - this time to specially mark products that will help to raise money in observance of Breast Cancer Awareness Month in October.

According to Schnucks Event Marketing Manager Jason Schnuck, in addition to on-going support to wellness initiatives such as the Susan G. Komen Foundation and the Missouri Women's Council, all Schnucks stores and select vendors have teamed up for a first-time ever goal of "painting the stores pink."

Schnuck explained, "Throughout October, our customers will notice pink packaging on popular, name brand products and Schnucks brand products. We hope to reinforce health and wellness by shining a spotlight on breast cancer awareness, encouraging early detection and treatment."

As an added bonus, several Schnucks vendors are tying donations for cancer research and treatment to sales of specially marked products. Chairman and Chief Executive Officer Scott Schnuck said, "We are extremely pleased to support First Lady Melanie Blunt in her campaign to raise funds for the Women's Council. Their efforts reinforce our own goals and overall health and wellness initiative. You can help save lives just by adding this special license plate to your car."

Through a Schnucks partnership with U.S. Bank, tax deductible donations payable to "Friends of Missouri Women's Council" are being accepted not only at the in-store branches but also at all St. Louis metro Missouri area branches. "This is an example of another partner that stepped up to assist our community," he said.

According to American Cancer Society projections, approximately 178,480 American women would be diagnosed with breast cancer in 2007. "When you think of these numbers in terms of your family, friends and co-workers, it's a very sobering number. Until there is a cure, we must look for ways to ensure that progress continues. The `pink' program is just one of the ways we know Schnucks can help," Scott Schnuck said.

Participating vendors include, but are not limited to, General Mills, Campbell's, Frito-Lay, Mars, Nestle, Prairie Farms, Kraft, Ocean Spray, Hershey and Coca-Cola.

The Missouri Women's Council serves as a resource and referral center to help encourage, educate and support Missouri women as they pursue their economic goals. It is a portal designed to connect women to a network of accessible, high-quality advisory services and information that include employment and training, starting a business and how to balancing work and family.

In keeping with that mission, the Breast Cancer Awareness Plate program supports women and families by raising funds for the sole purpose of providing breast cancer services. For additional information or to download an application for the "Pink Plate," please visit the Women's Council's site at

Pink Schnucks stores date back to the 1960's and to a time when St. Louis area retailers were promoting Eagle stamps as a way to add savings. Most retailers offered plaid stamps, but Schnucks stamps were pink and designed to match the 60s store décor and checker uniforms.

Scott Schnuck observed, "That was nearly 50 years ago, and even then the focus at Schnucks was on the customer and on improving the quality of life for working women who were then, and remain today, the hearts and souls of their families."

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 102 stores (including five Logli stores) and 99 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.

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