Media Contact:            Lori Willis

                                    Director of Communications

                                    314-994-4602

 

Nov. 15, 2007

 

Schnucks Dishes Up Whole New Ways of Cooking from Scratch!

Company Debuts Two New Concepts That Make Preparing Meals Easy and FUN!

 

Schnuck Markets, Inc. remains on the cutting edge of cooking innovation with today’s announcement of “Meal Creations” and “Schnucks Cooks,” two new culinary concepts that offer customers a dash of food and cooking instruction along with a large measure of added convenience. 

Schnucks Director of Food Education Kathy Gottsacker explains that the two concepts have food education and shopping convenience in common, but they seek to meet two very different consumer needs.  “Meal Creations is an interactive cooking event that you and your friends can participate in together while Schnucks Cooks offers informal cooking demonstrations and one-on-one coaching,” Kathy said.

Gottsacker says targeted consumer research indicates that both services will help cooks of all skill levels provide home cooked meals within today’s time constraints. 

 

Meal Creations:  You Make it and Take it!

 

According to Gottsacker, Meal Creations is an interactive meal planning facility that eliminates the stress of shopping, chopping and cleaning up.  “Our recently-opened Meal Creations center makes it easier to get everyone back to the dinner table,” said Gottsacker.  The new facility is attached to the Dardenne Schnucks store at 3029 Hwy. K, in Dardenne Prairie, Mo.  

Recipes have been created and tested by the Schnucks Food Education team and all ingredients have been chopped, diced, sliced and made available at food stations.  Schnucks Meal Creations Project Manager Sue Byrne says, “In one session, you can prepare up to 12 family-sized entrees (six servings) in under two hours.  It saves time and costs less than the average meal out.”  Through January 31, customers may take part in a special introductory offer of entrees at only $3 per serving.

Byrne says once the entrees have been assembled, the Meal Creations staff will help customers package their creations and cooking instructions for in-home preparation.  Walk-ins will be taken if space allows, but to ensure a session, customers are advised to make a reservation online.

 

Schnucks Cooks:  Show and go!

 

“The Schnucks Cooks program will include the installation of free-standing, portable stations, the first of which is located inside the Twin Oaks, Mo. store at 1393 Big Bend,” she said.  “Schnucks Cooks focuses on instruction using experienced cooking coaches and customized recipes to offer cooking demonstrations and the convenience of picking up ingredients right there.”

 In live demonstrations held throughout the day, coaches will create dishes and serve samples.  Customers will leave with a better understanding of various cooking methods along with complimentary, four-color recipe cards.  Recipe cards are displayed at the cooking station and can be organized inside the “Schnucks Cooks” binder available for $9.99.”

 Gottsacker explains, “It’s like taking a crash course in meal preparation. You can literally walk up to a Schnucks Cooks station with no idea of the answer to the question ‘What’s for dinner?’ and leave with the makings of a new recipe for your family.” 

Both the interactive Meal Creations center and the instructional Schnucks Cooks are up and running.  For hours of operation or additional information you can call Meal Creations directly at (636) 240-6868 or Schnucks Consumer Affairs at 314-994-4400 or 1-800-264-4400.

A second Schnucks Cooks site soon will open in the newly remodeled Woods Mill Schnucks at 1060 Woods Mill Plaza in Town and Country, Mo. after Thanksgiving.  The third installation will follow shortly thereafter at the Kirkwood, Mo. Schnucks store at 10233 Manchester Road.  Additional sites for both concepts will be opened in 2008 with expansion to out-state Schnucks stores to follow.

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 102 stores (including five Logli stores) and 99 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.

 

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