Media Contacts: Gina Raeber

O'Malley Hansen Communications


Sara Matheu

Sara Lee Food & Beverage


Lori Willis



Jan. 7, 2008

Sara Lee Fresh Bakery And Schnucks Team Up To Bring Joy To The Classroom
Metro St.
Louis area classrooms to receive new desktop computers through in-store sweepstakes

DOWNERS GROVE, Ill. (Jan. 7, 2008) - Sara LeeŽ Fresh Bakery, the maker of the number one selling brand of fresh bakery products in the country, is partnering with Schnucks to give families in the St. Louis metropolitan area the chance to ring in the New Year with new computers for their schools. Starting today and running through April 6, 2008, area families can register to win a free desktop computer for their classroom of choice at participating local Schnucks stores.

"We are excited to partner with Sara Lee to support area schools with their technology needs," said Kevin McFadden, category manager for Schnucks Bakery. "The `Computer for Kids' promotion is a great opportunity for us to help families help their schools, and we encourage all parents, students and teachers to take advantage of this offer."

Registration forms can be found on Sara Lee Soft & Smooth Bread displays in 66 Schnucks stores throughout the St. Louis metropolitan area, Columbia, Mo. and Jefferson City, Mo. Registration is not limited, and anyone is eligible to submit an entry for the school of their choice. The contest will run from Jan. 7 thru April 6, 2008, and a random drawing for winners will occur shortly thereafter for each participating Schnucks location. One winner will be drawn per store resulting in a total giveaway of 66 desktop computers or cash equivalent to the schools.

"Both Sara Lee and Schnucks understand the needs of the community and the importance of technology to aid in education and we welcome the opportunity," said John Dunn, portfolio development manager, Sara Lee.

Breads included in the Soft & Smooth bread line are: Sara Lee Soft & Smooth Honey made with Whole Grain White Bread, Sara Lee Soft & Smooth made with Whole Grain White Bread, Sara Lee Soft & Smooth 100% Whole Wheat Bread and Sara Lee Soft & Smooth 100% Honey Whole Wheat Bread. Sara Lee has seen success with its bread line, particularly the Soft & Smooth made with Whole Grain White Bread, which since its launch in 2005 has become the best-selling loaf in the country. Consumers can learn more about Sara Lee products at

About Sara Lee

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, and Senseo. Collectively, these brands generate more than $12 billion in annual net sales covering approximately 200 countries. The Sara Lee community consists of 52,000 employees worldwide. Please visit for the latest news and in-depth information about Sara Lee and its brands.

About Schnucks

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 103 stores (including five Logli stores) and 100 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.

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