Schnucks Press Releases
Media Contacts :
Lori Willis
Schnuck Markets, Inc

Date : October 27, 2010

Schnucks Shoppers Invited to Taste and Learn About Specialty Potatoes

ST. LOUISFrieda’s Organic Klamath Pearl Potatoes will be featured at Schnucks Cooks demonstration counters and in a Produce University® session at Schnuck Markets this November.  

On Nov. 7, 8 and 9, Schnucks Cooks demonstration counters in 40 stores will feature the Klamath Pearls in a recipe – “Potato Pearls.” Shoppers will have a chance to watch Schnucks Cooks chefs prepare the recipe and then taste the results. The recipe also includes shallots and Frieda’s Elephant Garlic. 

Then on Saturday, Nov. 13, the expert Produce Teams at Schnucks will be hosting Frieda’s Produce University®, featuring the Klamath Pearls as well as specialty onion and garlic varieties. Taking place at all Schnucks and Logli locations in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi, the 8-hour Produce University® open-house provides an opportunity for customers to see, touch, taste and ask questions about the featured produce items.  

Frieda’s Organic Klamath Pearl Potatoes are a specialty Irish potato variety that boasts a moist white flesh and ultra-thin skin. Grown exclusively in the Klamath Basin region on the border of California and Oregon, Klamath Pearls are USDA organic and cultivated in concert with the natural habitat.  

Also included in the Produce University® demonstrations are Frieda’s Pearl and Boiler Onions, Shallots and Black Garlic. New to markets, Black Garlic is a trend-setting new product that’s made by naturally aging whole garlic bulbs in a patented fermentation process, making the cloves turn black and soft and changing the flavor to a mild, sweet-savory “umami” taste. 

On Nov. 13, shoppers are welcome to stop by the produce department anytime between 9 a.m. and 5 p.m. to discover ways to handle, prepare and enjoy these gourmet ingredients. In addition, informational recipe brochures will be available both at the Schnucks Cooks counter and in the produce department. 

“Our Organic Klamath Pearls are really a potato for foodies and we are excited to include them in both the Schnucks Cooks and Produce University® programs,” said Karen Caplan, Frieda’s President and CEO. “These sustainably-farmed potatoes have a fabulous flavor and texture, and there’s no need to peel their thin skins.” 

Since 1989, Frieda's Produce University® has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers’ produce departments. “As more people cook at home, shoppers are seeking exciting new ingredients to spice up meals. Produce University® provides the information shoppers need to boldly go into their produce aisles and taste something new,” said Karen Caplan, president and CEO of Frieda’s, Inc. 

About Schnuck Markets, Inc.: Founded in north St. Louis in 1939, Schnuck Markets Inc., the family-owned grocery company, has grown to include more than 100 stores in seven states: Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee, and Mississippi. Learn more at  

A mealtime destination, Schnucks Cooks is the answer to the “What’s for dinner?” dilemma.  At Schnucks Cooks recipe preparation stations, the experienced team of coaches demonstrate a complete meal with featured recipes so customers can watch, learn and, most importantly, taste the final result.   

About Frieda’s Inc.: Frieda’s is passionate about changing the way America eats. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Frieda’s to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming. Learn more at