Schnucks Press Releases
Media Contacts :
Lori Willis
Schnuck Markets, Inc
Hazel Kelly
Frieda's Inc.
714-824-6100 ext. 158

Date : February 08, 2011

Brighten up the Winter Blues with Specialty Citrus at Produce University

Customers are invited back to "class" at Schnucks on Saturday, February 26. 


ST. LOUIS – While the weather is frigid and the skies are gray, you may not be thinking about sunny, bright oranges and lemons. But now is the height of the U.S. citrus season, and Schnucks stores are celebrating citrus with an educational twist by hosting Frieda’s Produce University®.


On Saturday, February 26, from 9 a.m. to 5 p.m., Schnucks and Logli shoppers are invited to stop by the produce department to see, touch, taste and learn about a variety of unique and lesser-known citrus fruits. The 8-hour open-house style event takes place at all Schnucks and Logli locations in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.


The February 26 session will cover several citrus varieties, including Moro Blood Oranges, Melogolds, Shasta Mandarins, Kumquats, Meyer Lemons and Pummelos. Schnucks expert produce teams will be on-hand throughout the day to teach shoppers how to prepare and enjoy these gems of the citrus world. Many citrus varieties will be sampled, and an informational brochure will also be available.


“Shoppers may be surprised to discover the many varieties of citrus that are now readily available,” said Mike O'Brien, Vice President of Produce at Schnucks. “Whether enjoyed out of hand as a snack, or incorporated into recipes, these specialty citrus fruits are sure to delight and brighten up the winter season.”


“Frieda’s Produce University® is a great way for Schnucks produce teams to show off their expertise and knowledge, while educating shoppers with a fun, hands-on event,” said Jackie Caplan Wiggins, Vice President of Frieda’s Inc.


Frieda’s Specialty Produce and Schnucks have partnered on this ongoing produce education program for several sessions now, each with a different product mix. Frieda’s conducts educational seminars with Schnucks produce managers prior to the in-store event.


Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 105 stores (including five Logli stores) and 101 in-store pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.  Learn more at 


Frieda’s is passionate about changing the way America eats fruits and vegetables. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Frieda’s to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming. Learn more at


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Attn. editors: Product samples and high-resolution images available upon request.