Schnucks Press Releases
Media Contacts :
Lori Willis
Schnuck Markets, Inc
Alex Jackson
Frieda's Inc.
714-826-6100 ext. 149

Date : October 24, 2011

Class is in Session at Schnucks Produce Departments

Schnucks to host Frieda’s Produce University® on specialty fall produce Saturday, November 12 

ST. LOUIS – With the holiday season approaching, Schnucks is ready to educate their customers on how to give holiday cooking a fresh and delicious twist.  On Saturday, November 12, from 9 a.m. to 5 p.m., all Schnucks, Logli and Hilander locations will host Frieda’s Produce University®, “Fresh Twist on Holiday Cooking.”  Produce staff will be conducting free tastings and sharing their wealth of knowledge throughout the day. 

Featured fall items include Russian Banana Fingerling Potatoes, Cipolline Onions, Frieda’s French Style Crêpes, Fuyu Persimmons, Jicama, Pine Nuts, and Zululand Queen Baby Pineapples.  Shoppers are welcome to drop in anytime on November 12 to discover the superb flavor and quality of wide variety of fall produce items at Schnucks.  

Several of the featured items will be available for sampling, and participating Schnucks produce departments will also be offering gourmet samples of pan-roasted Fingerling Potatoes and Cipolline Onions.  

In addition to the November 12th tasting, Frieda’s Fingerling Potatoes and Cipolline Onions will be sampled at Schnucks Cooks November 18-20 in a Balsamic Roasted Potato recipe.  

“This session, ‘Fresh Twist on Holiday Cooking,’ is a great way to show Schnucks shoppers how to give their traditional holiday dishes a new flavor while also putting more fruits and vegetables on the table,” said Karen Caplan, CEO of Frieda’s Inc. “Use these delicious fall produce items in your recipes and wow your family and friends with your creativity.” 

Schnucks has offered several sessions of Frieda’s Produce University® over the past few years, and everyone involved is excited about giving the customers a great experience and new ideas for their holiday cooking. “Produce University® continues to better our produce managers’ knowledge and relationships with customers while providing the shoppers with a gourmet experience in the produce department,” said Mike O’Brien, Vice President of Produce for Schnucks Markets.  

For more event details and recipes, visit  

Since 1989, Frieda's Produce University® has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers’ produce departments.  

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 100 stores (including five Logli and seven Hilander stores) and 95 in-store pharmacies in Missouri, Illinois, Indiana, Wisconsin and Iowa.  Follow Schnucks on Facebook at 

Frieda’s Inc. celebrates 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at  

Attn. Editors: High-resolution photos and recipes available upon request.


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