Schnucks Press Releases
Media Contacts :
Lori Willis
Schnuck Markets, Inc
Hazel Kelly
Frieda's Inc.
714-824-6100 ext. 158

Date : January 07, 2009

Discover Festive Foods for Chinese New Year at Schnucks Produce University

Customers are invited to "class" on Saturday, January 24.

ST. LOUIS –The expert Produce Teams at Schnucks are ready to teach shoppers about the fantastic fresh foods of the Chinese New Year. On Saturday, January 24, from 9 a.m. to 5 p.m., Schnucks and Logli customers are invited to stop in for Frieda’s Produce University®, a fun, hands-on way to learn about the exotic fruits, vegetables and gourmet ingredients that make up the quintessential Chinese New Year feast. 

One of the most important traditional Chinese holidays, Chinese New Year celebrations are a time of reunion, where families get together and celebrate over special feasts with foods to symbolize abundance, wealth, longevity and good fortune. The 15-day celebration begins on the first day of the first lunar month according to the Chinese calendar – January 26, 2009.


Taking place at all Schnucks and Logli locations in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi, the 8-hour Produce University® open-house provides an opportunity for customers to see, touch, taste and ask questions about a variety of Asian specialties.


The January 24th session will cover festive citrus fruits like Oroblancos, Kumquats and Pummelos, flavorful fresh Ginger Root and versatile Egg Roll and Won Ton Wrappers from Frieda’s. Other key ingredients include Frieda’s Asian noodle varieties (Chow Mein, Udon, Yakisoba), Mori-Nu Tofu, Daikon Radish, stir-fry vegetables such as Water-Packed Water Chestnuts, Bamboo Shoots and Baby Corn, as well as fresh Snow Peas, Sugar Snap Peas™ and Baby Bok Choy. Shoppers are welcome to drop in anytime between 9 a.m. and 5 p.m. to discover ways to incorporate these items into meals that celebrate the Year of the Ox. Various specialties will be sampled as part of this ongoing produce education program.


“We are pleased to continue offering these educational programs, and Chinese New Year is the perfect food-focused occasion for learning about the great variety of fresh Asian specialties,” said Mike O'Brien, vice president of produce at Schnucks. “Produce University® is a great way to broaden our customers’ tastes and highlight our Produce Teams as knowledgeable and dependable resources."


Since 1989, Frieda's Produce University® has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers’ produce departments. “As more people cook at home, shoppers are seeking exciting new ingredients to spice up meals. Produce University® provides the information shoppers need to boldly go into their produce aisles and taste something new,” said Karen Caplan, president and CEO of Frieda’s, Inc.


Founded in north St. Louis in 1939, Schnuck Markets Inc., the family-owned grocery company, has grown to include more than 100 stores in seven states: Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee, and Mississippi. Learn more at 


Established in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers. Essential to Frieda’s philosophy is providing its customers with comprehensive product information, unparalleled quality and service, and a 100 percent consumer satisfaction guarantee. Learn more at


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