Schnucks Press Releases
Media Contacts :
Lori Willis
Schnuck Markets, Inc
Hazel Kelly
Frieda's Inc.
714-824-6100 ext. 158

Date : February 09, 2010

Discover Specialty Citrus at Produce University

Customers are invited to "class" at Schnucks on Saturday, February 27. 


ST. LOUIS – The expert Produce Teams at Schnucks are ready to teach shoppers about the wide variety of specialty citrus fruits now in season.  On Saturday, Feb. 27, from 9 a.m. to 5 p.m., Schnucks and Logli locations are hosting Frieda’s Produce University®, a fun, hands-on way for shoppers to brighten up their winter with the delicious varieties of specialty citrus now available.


Taking place at all Schnucks and Logli locations in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi, the 8-hour Produce University® open-house provides an opportunity for customers to see, touch, taste and ask questions about a variety of unique and lesser-known citrus fruits.  


The Feb. 27th session will cover several citrus varieties, including Moro Blood Oranges, Melogolds, Shasta Mandarins, Kumquats, Meyer Lemons and Pummelos. Shoppers are welcome to drop in anytime between 9 a.m. and 5 p.m. to discover ways to handle, prepare and enjoy these gems of the citrus world.  Various fruits will be sampled as part of this ongoing produce education program.  An informational brochure will also be available. 


“Produce University® is a great way to broaden our customers’ tastes and highlight our Produce Teams as knowledgeable and dependable resources,” said Mike O'Brien, vice president of produce at Schnucks.  Frieda’s, the specialty produce supplier, conducts educational seminars with produce managers prior to the in-store promotion. 


“Shoppers may be surprised to discover the many varieties of citrus that are now readily available,” said Jackie Caplan Wiggins, vice president of Frieda’s Inc. “Whether enjoyed out of hand as a snack, or incorporated into recipes, these specialty citrus fruits are sure to delight and brighten up the winter season.”


Since 1989, Frieda's Produce University® has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers’ produce departments. “As more people cook at home, shoppers are seeking exciting new ingredients to spice up meals. Produce University® provides the information shoppers need to boldly go into their produce aisles and taste something new,” said Karen Caplan, president and CEO of Frieda’s, Inc.


Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 106 stores (including five Logli stores) and 103 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.  Learn more at


Frieda’s is passionate about changing the way America eats. Founded in 1962 by Frieda Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Frieda’s to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers and the innovations just keep coming. Learn more at


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Attention editors: Product samples and high-resolution images available upon request.