Schnucks Press Releases
Media Contacts :
Lori Willis
Schnuck Markets, Inc
Hazel Kelly
Frieda's Inc.
714-824-6100 ext. 158

Date : June 08, 2010

Shoppers Invited to Summer School at Schnucks Produce Departments

Schnucks to host Frieda’s Produce University® on Summer Melons, Saturday, June 26


ST. LOUIS – On Saturday, June 26, from 9 a.m. to 5 p.m., the produce experts at Schnucks and Logli stores will host customers at Frieda’s Produce University®. This year, the curriculum includes a fun, hands-on way to discover a wide selection of specialty and exotic melon varieties.


Throughout the day, customers are invited to come sample three specialty U.S.A.-grown melon varieties: Hami Gold, Golden Kiss® and Sugar Kiss®, in addition to other summer melon and watermelon varieties. The signature melon and “star of the show” is the Hami Gold, a gourmet Asian-style melon that boasts a peachy-golden flesh that’s crisp, juicy and ultra-sweet. Shoppers are welcome to drop in anytime to discover the superb flavor and quality of Schnucks suite of summer melons, each with its own unique gourmet taste.


“Produce University® gives our produce teams the opportunity to share their knowledge and expertise while encouraging our customers to venture beyond the Cantaloupe and Honeydew and learn to use the more exotic tasting varieties to enliven everything from appetizers and salads to desserts,” said Mike O’Brien, vice president of produce at Schnucks. “Nothing says summer like sweet, refreshing melon!”


Since 1989, Frieda's Produce University® has helped educate consumers with in-depth product information, preparation ideas and samples of the latest specialty fruits and vegetables within grocers’ produce departments. “As more people cook at home, shoppers are seeking exciting new ingredients to spice up meals. Produce University® provides the information shoppers need to boldly go into their produce aisles and taste something new,” said Karen Caplan, president and CEO of Frieda’s, Inc.


Founded in north St. Louis in 1939, Schnuck Markets Inc., the family-owned grocery company, has grown to include more than 100 stores in seven states: Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee, and Mississippi.  Learn more at


Frieda’s is passionate about changing the way America eats. Founded in 1962 by Frieda Rapoport Caplan, Frieda's, Inc. was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman. Once a small produce stand at the Los Angeles Produce Market, Frieda's has emerged as the nation's premier marketer and distributor of specialty produce and now offers more than 600 specialty items to grocery stores and foodservice distributors throughout the U.S. and Canada. America has Frieda's to thank for introductions to Kiwifruit, Shallots, Cherimoyas, Donut® Peaches, Sugar Snap™ Peas and Habanero Peppers. Learn more at


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