Schnuck Markets, Inc
Black Twig Communications
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Schnucks is Proud to Present Artisanal Cheese Expert Max McCalman
ST. LOUIS – Schnucks and Artisanal Brands are pleased to announce that Max McCalman, noted author and one of the world’s foremost authorities on cheese, will host a series of book signings and cheese talks at select Schnucks stores in the St. Louis area July 29 – 30.
McCalman, dean of curriculum, Maitre Fromager and director of Affinage at the Artisanal Premium Cheese Center in New York City, is in St. Louis to promote his latest award-winning book Mastering Cheese: Lessons for Connoisseurship from a Maitre Fromager. You can meet McCalman at Schnucks and purchase his books at a special 25 percent discount:
Friday, July 29:
11 a.m. to 12:30 p.m., Schnucks Arsenal, 5055 Arsenal Road
1:30 - 3 p.m., Schnucks Richmond Center, 6600 Clayton Rd.4 - 5:30 p.m. at Schnucks Ladue, 8867 Ladue Road
Saturday, July 30:
11 a.m. to 12:30 p.m. at Schnucks on the Plaza, 10275 Clayton Road
1:30 - 3 p.m. at Schnucks Des Peres, 12332 Manchester Road
He will join Schnucks cheese experts Vicki Decker-Smith and Charlie Scotino in hosting cheese samplings as he discusses the art of artisanal cheese-making. Schnucks customers will explore cheese as a near perfect food source and learn ways to use the famed Artisanal Cheese Clock designed to build customer confidence in selecting the best cheese and wine pairings for fine dining experiences.
Decker-Smith said, “As the popularity of cheese continues to grow, our customers want to know more how to pair them with wines that will bring out the flavor of the cheese and enhance their fine dining experiences. We are excited to welcome Max back to St. Louis and are looking forward to seeing his passion for cheese ignite the same excitement in our customers.”
McCalman proudly carries the title of Guard et Jure as designated by France’s elite Guilde des Fromagers in recognition of his contributions to the cheese world. His specialty is artisan cheese, which according to McCalman is one of the few remaining forms of sustainable agriculture for family farms in most first world countries. His mission to promote cheese takes him across North American and Europe where he speaks at conferences and festivals and explores dairies and farms that contribute to artisanal cheese making.
Current reports state that per capita consumption of cheese has tripled since 1970 largely due to the increase in the number of people cooking with cheese, but McCalman predicts it will climb even higher as more people grow to appreciate cheese for its taste, nutrition value and as a stand alone food.
McCalman has always enjoyed cheese, but over the past 30 years, he made a career of it. In 1994, he became one of the country’s first Maître Formager while working at Picholine, a bistro on New York City’s Upper East Side that found a niche by becoming the first in the country to have a full-time cheese expert. “Picholine’s artisanal bistro concept was such a success it opened doors to people wanting to buy cheese so we designed the Artisanal Cheese Center in Manhattan which included five state-of-the-art cheese caves and supported a classroom master series,” McCalman said.
In 2002, McCalman wrote his first book the highly acclaimed Cheese Plate co-authored with David Gibbons. He followed that in 2005 with Cheese: A Connoisseur’s Guide to the World’s Best which earned a James Beard Foundation award. At this year’s Gourmand International World Cook Book Awards in Paris, Mastering Cheese: Lessons for Connoisseurship from a Maitre Fromager was named “Best in the World Book on Cheese.”
About Artisanal Premium Cheese:
Artisanal Brands, Inc. markets and distributes a line of specialty, artisanal and farmstead cheese products, as well as other related specialty food products under its own brand to food wholesalers and retailers, as well as directly to consumers through its catalogue and Web site, artisanalcheese.com. The company is based in New York, New York. For more information about Artisanal, visit www.artisanalcheese.com.
Artisanal Premium Cheese recently launched its products in St. Louis area Schnuck Markets along with its four-color cheese selection and wine and beer pairing system called, The CheeseClock by Artisanal. The clock is designed to give consumers the guidance they need to confidently purchase cheeses and pair them with wines and beers in the very same fashion as a professional chef would.
Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 105 stores (including five Logli stores) and 101 in-store pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi. Follow Schnucks on Facebook at www.facebook.com/Schnucks.
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