Schnuck Markets, Inc
Photograph the Perfect Plate to Win in the Schnucks Online Contest
The Schnucks MyTopPlate contest supports USDA guidelines for healthy food choices
ST. LOUIS – Schnuck Markets, Inc. has introduced the “MyTopPlate” healthy eating contest challenging customers to learn about and embrace the new United States Department of Agriculture’s (USDA) dietary guidelines specifically with regard to the amount of fruits and vegetables they eat. Schnucks and Logli customers across all markets served are invited to participate in the online contest by submitting a photo of their own picture perfect plate.
According to Schnucks Vice President of Produce Mike O’Brien, the idea is in support of the USDA food education imitative and reinforces the fact that a balanced plate of food includes more fruits, vegetables and whole grains than most of us typically eat. “This contest is all about food education and giving people the benefit of what we have learned about healthy eating over the past few years,” O’Brien said. “We’re hoping to raise awareness and get people back on track when it comes to eating healthier and promoting the same for their families.”
The goal of the contest is to submit a photo and brief description of a tasty, nutritious plate of food in line with the USDA’s ChooseMyPlate initiative.
According to O’Brien, the Schnucks contest is divided into three phases which begins with a preliminary round during which contestants can submit photos and then invite friends and family to vote for their plate online. After the preliminary round concludes (at this point, no more entries will be accepted), entries will be narrowed down to 250 photos. During a brief judging period, plates will earn points based on four criteria: “Looks healthy,” “Looks delicious,” “Kid Appeal” and “Looks Easy to Prepare.” A panel of local chefs and nutritionists will then narrow the field of 250 down to 50 finalists.
Preliminary Round: Sunday Aug. 14, 2011 – Friday, Sept. 16, 2011Judging
Period: Saturday, Sept. 17, 2011 – Wednesday, Sept. 21, 2011
Final Round: Thursday Sept. 22, 2011 – Sunday, Oct. 16, 2011
After the 50 finalist have been determined, a final round of online public voting will occur to identify the “top” plates in the contest.
All 50 Finalists will receive a $50 Schnucks gift card. The high scorer at the conclusion of the final round at 11:59 p.m. CT on Sunday, Oct. 16, 2011 will (upon validation) receive a $5,000 EE Series U.S. Savings Bond. Second place will earn a $1000 Savings Bond, and third, fourth and fifth place winners will each receive a $500 Savings Bond.
To learn more about building a healthy plate for yourself and for your family, visit the USDA’s nutrition site at www.choosemyplate.gov. O’Brien offered the following tips, “Our judges will follow the USDA guidelines to help determine the 50 ‘MyTopPlate’ finalists. Just remember, we’re looking to include a protein, a whole grain, fruit and vegetable and make it look good enough to eat,” he said.
Because the contest is designed to engage families in learning more about health and nutrition we have opened the contest to those ages 13 or older. For more information about the Schnucks MyTopPlate contest, including the rules and procedures, please visit www.mytopplate.com.
Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 105 stores (including five Logli stores) and 101 in-store pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi. Follow Schnucks on Facebook at www.facebook.com/Schnucks.
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