Schnuck Markets, Inc
O'Malley Hansen Communications
Sara Lee North America
"Computer For Kids" Sweepstake Winners Receive The Gift Of Giving
Sixty-six classrooms across metro St. Louis, Jefferson City and Columbia, Mo. receive new desktop computers through Sara Lee Fresh Bakery and Schnucks sweepstakes
DOWNERS GROVE, Ill. – Sara Lee Fresh Bakery, the makers of the best-selling bread in the country, teamed up with Schnucks to create a unique sweepstakes in which winners were notified they would not be receiving a prize. In the Computer for Kids Sweepstakes, what winners did receive was the opportunity to decide which local schools would be awarded new desktop computers in their names.
“We were eager to join Sara Lee for a promotion that encourages support for local communities,” said Kevin McFadden, category manager for Schnucks Bakery. “What a great connection that ‘The Friendliest Stores in Town’ contributed to a sweepstakes revolving around giving to others.”
The Computer for Kids Sweepstakes ran in 66 Schnucks stores throughout the St. Louis metropolitan area, Columbia, Mo. and Jefferson City, Mo. Jan. 7 thru April 6, 2008. One winner was selected per store resulting in a total giveaway of 66 desktop computers or cash equivalent of $500 to each winning school. Winning schools included both public and private schools ranging from elementary to high school.
“Both Sara Lee and Schnucks understand the needs of the community and the importance of technology to aid in education, and the Computer for Kids Sweepstakes was a great way to give joy to the community and classroom,” said John Dunn, portfolio development manager, Sara Lee.
About Sara Lee Soft & Smooth Bread
Products included in the Soft & Smooth bread and bun lines are: Sara Lee Soft & Smooth made with Whole Grain White Bread, Sara Lee Soft & Smooth 100% Whole Wheat Bread, Sara Lee Soft & Smooth 100% Honey Whole Wheat Bread, Sara lee Soft & Smooth Honey made with Whole Grain White Bread, Sara Lee Soft & Smooth made with Whole Grain White Hamburger and Hotdog Buns and Sara Lee Soft & Smooth Wheat Hot Dog and Hamburger Buns made with Whole Grain. Sara Lee has seen much success with its bread line, particularly the Soft & Smooth made with Whole Grain White Bread, which since its launch in 2005 has become the best-selling loaf in the country. Consumers can learn more about Sara Lee products at www.thejoyofeating.com.
About Sara Lee
Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, and Senseo. Collectively, these brands generate more than $12 billion in annual net sales covering approximately 200 countries. The Sara Lee community consists of 52,000 employees worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.
Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 103 stores (including five Logli stores) and 100 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi.
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